Something out of the box: super easy to use but not very adaptable or professional
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Dreamweaver: fine control of layout, keep design super simple, need some knowledge of CSS
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Flash: fine control of layout and text, possibility to make it a richer media user experience
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Adapt a blog: very easy to update, limited amount of control over page design, template based
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wordpress.org, template based but adaptable with small knowledge of CSS, good amount of control of page elements, a moderate technical hurdle to set up